Why work with me
Membership is my thing. It is the sector which excites me, which makes me want to achieve great results.
Membership is my thing. It is the sector which excites me, which makes me want to do great work. I get frustrated and disappointed with membership organisations which treat members / partners as cash-cows without providing value in return for their patronage. This is why I put members front and centre of everything I do and advise and encourage you to provide what members and commercial partners value.
Whilst the challenges presented by each client differ, my approach remains constant. I get to know your organisation, motivation for bringing me on board and then provide you with tailored solutions which I believe are the best fit for you.
Leaving your PR and marketing in my safe hands frees you and other senior staff to get on with what you do best without the worry or need to micro-manage what I do. Tell me what you need to achieve, then leave me to provide the solution and get the results that keep members, and you, happy.
- we need to increase income without touching membership fees
- how can we engage with stakeholders
- what can we do to add more value with limited resources
- how can we support members in their career progression
- we need to deliver our new five-year plan
- how can we promote the capabilities of our members
Defined projects get thrown my way too, such as:
- develop a CPD programme
- create or revamp an awards programme
- build a new website to increase recruitment
- write articles and member communications
As a result of the variety and scope of the many projects I have worked on and delivered over the years, the services I provide are eclectic and complementary. Take your pick from the list below or get in touch if you have a specific project in mind you feel my knowledge and experience will be of value for.
Business awards programmes
Member communication audits
Establishing your touchpoints, i.e. the connection points with your membership, and making the communication relevant to their needs through messaging and the medium used can, and does, make the difference between a member staying or leaving to join a different organisation.
Membership marketing is how you keep the membership pot full with as little leakage as possible. I formulate strategies to help you achieve the delicate balance of providing and communicating the services members need with generating a commercial return.
Stakeholder mapping & engagement
Creating a map makes you examine your stakeholders to understand their motivations, concerns, interest and level of influence … all the factors you need for your PR / communications strategy to be successful. I will advise and develop an appropriate stakeholder engagement strategy and implement it if required.
Establishing what you do which generates an income, what are loss-leaders and what is a drain on your bottom line needs to go hand-in-hand with identifying gaps to fill with new products / services and amending an offering to make it more appealing.
Digital: website development, content, SEO
Member journey & mapping
Mapping this insight against the products / services you provide, will identify gaps or surpluses which link to income streams and focus attention in the rights areas to increase your retention and recruitment levels.
Member Value Propositions
A Member Value Proposition (MVP) offers members a clear reason to join, remain or contribute to the member organisation in terms of what they think is valuable. An MVP is why a member chooses one organisation or none at all. An MVP is not a list of member benefits.
If you are a trade body, smaller companies may highly value the access you provide to the bigger players with the view of winning contracts, and larger company members may highly value the opportunities you provide in terms of access to politicians and civil servants.
If you are a professional body, a member who is new to the profession may highly value the CPD opportunities, whereas someone with more experience may value the ability to network with other senior professionals at your events.
What a member needs from their membership with you is likely to change depending on where they are in terms of their career stage or company size.
Social media is not right for all organisations and should not be used just for the sake of it, but should at least be considered. I have created and implemented strategies, as well as trained staff to create content and manage updates, as part of integrated campaigns.