Don’t treat your website like a sales brochure – it is so much more. A brochure is a snap-shot of your business at the time of printing whereas your website is live and can be changed to reflect what is happening RIGHT NOW – keep it current.
Use your site to provide a wealth of information to build a picture of what you do or sell. Articles, reviews, photos, testimonials, etc. Build a picture of your business.
When was the last time you read your own website?