A project I am working on needs to target 14-19 year olds and their parents so who better than my own 14 year old to give me the low-down on the social media platforms he and his peers use. Whilst the information below is by no means scientific, as it is only the view of […]
Hands up if you have a social media strategy in place. My guess is that there are relatively few readers of this blog post waving their hands in the air shouting: “I do. I do. Me. Over here!” However, there will be a lot of people out there hiding behind something, anything, as they know […]
Well, the one certainty in social media is change and this week’s change – or should I say yesterday’s change – is that Twitter now allows you to add a header image to your profile page. This brings how visitors see your Twitter profile page in line with Facebook – which made this change a […]
Twitter is a great tool to engage with current clients/customers, prospects, advocates, influencers, or anyone really, but you need to have something to say to them. Are you stuck for words? I see so many articles or advice on the internet that says all businesses must have a presence on social media platforms, especially Twitter, […]
There is no denying the fact that the internet is an invaluable marketing tool, and it never fails to amuse/amaze me (take your pick!) when I meet business owners who still don’t have a web presence for their company – yep, they do exist! Just having a website is not always enough, there is so much more out there online – how many business owners are fully embracing the opportunities that the web has to offer?
According to some web analysis data from WebTrends, direct e-mail marketing, web analytics, search engine optimisation and online advertising are the web tools that stand out as being widely used by UK businesses, with one third of companies using them often or always. Just 2% (so just 1 in 50) businesses in the UK use Twitter for marketing.