Being chartered, regardless of the profession you work in, is validation of your skills, knowledge and understanding of the context of what you do. Being a chartered PR is a message to those who employ you that you practice to the highest standard and is a badge which shows you are committed to life-long learning […]
CIPR Excellence 2015 – best practice, not good practice
The results are in! Last night was a great night for all that is good about PR. The winners of the 2015 CIPR Excellence Awards were announced at a slap-up binge at Old Billingsgate, London and the room was buzzing – alive with anticipation, excitement, bonne humeur and wonderful camaraderie that is so indicative of […]
PR professionals of the future
I was delighted to be asked to speak at an event last night, held by VMA Direct, part of the well-respected PR recruitment company, VMA Group. It was the first such event they had held and was aimed at junior PR professionals in their first or second roles. I was one of three senior PR professionals […]
The changing nature of public relations
Today, the Chartered Institute of Public Relations (CIPR) published its State of the Profession 2015 survey, in which over 2,000 PR practitioners participated. Some of the findings make sobering reading (a clear gap in gender pay, a lack of digital/social skills and low levels of diversity), but there are also elements to be positive about – I tend to […]
Public Relations vs Media Relations
I have read a few articles of late that have made my heart sink as they compounded the misconception that public relations and media relations are synonymous. These articles were written from both sides of the fence – disillusioned companies and PR agencies – and they got me thinking about who is at fault in […]