Being chartered, regardless of the profession you work in, is validation of your skills, knowledge and understanding of the context of what you do. Being a chartered PR is a message to those who employ you that you practice to the highest standard and is a badge which shows you are committed to life-long learning […]
The changing nature of public relations
Today, the Chartered Institute of Public Relations (CIPR) published its State of the Profession 2015 survey, in which over 2,000 PR practitioners participated. Some of the findings make sobering reading (a clear gap in gender pay, a lack of digital/social skills and low levels of diversity), but there are also elements to be positive about – I tend to […]
Public Relations vs Media Relations
I have read a few articles of late that have made my heart sink as they compounded the misconception that public relations and media relations are synonymous. These articles were written from both sides of the fence – disillusioned companies and PR agencies – and they got me thinking about who is at fault in […]
Being an independent practitioner / freelance pr
Approximately 10% of Chartered Institute of Public Relations (CIPR) members class themselves as an independent practitioner / freelance PR. A fact I was initially surprised at that there are so many. When I then thought about it I realised that there are many reasons why a PR professional chooses to branch out on their own and […]