Some of the most common questions I get asked are: Why should I use social media for my business? Will it bring me sales? Will it be a waste of my time? Frankly … Why should I bother?
I can understand why business people ask questions like these, and to be honest, I am glad that they do, but the answer is not simple as what works for one business will not necessarily work in the same way for another.
It is important to query whether a form of marketing is relevant for you and your business rather than just blindly doing it because someone else does, but whether the use of social media will bring in sales or be a waste of your time depends on how you use it and what your objective is. I know this is rather like saying how long is a piece of string, but if your sole aim is to generate sales and directly attribute the amount to the use of social media then my answer is that social media is unlikely to do this. But … if you use social media as a way to build relationships, spread the word about what you do and drive traffic to your website (in a measurable way), social media will definitely achieve all this.
How you use social media to market your business varies depending on how much time you have, how big your business is, how big a market you target/reach, what your objectives are, etc etc etc. To give you an idea of how some businesses use social media the video below, from Rory Cellan-Jones of the BBC, shows how big businesses are using it. Take elements of what the big boys are doing in this video and adapt them for you.