Twitter is a great tool to engage with current clients/customers, prospects, advocates, influencers, or anyone really, but you need to have something to say to them. Are you stuck for words?
I see so many articles or advice on the internet that says all businesses must have a presence on social media platforms, especially Twitter, but I don’t agree. I agree that social media is here to stay (or at least be around for a number of years to come yet), and I agree that Twitter is important, but I do not agree or believe Twitter is right for everyone.
Like everything in this world, there are advantages and disadvantages and you need to weigh these up, but that discussion is for another time (I can feel another post coming on, so watch out for that one). Right now I am assuming that you have made a conscious decision to use Twitter and by that I mean you send out tweets and respond to others, rather than just have an account in your name that is sitting there in anticipation of something happening. Come to think of it, this post may be for you if you are the latter as you being stuck for words may be why your account is dormant.
What I want you to do is sit back, close your eyes and imagine you are in a room of people – some may be clients/customers, others may be prospects, perhaps a smattering of competitors, your peers maybe … you get the sort of thing. Now think about what they would be interested in. If you were at this sort of event what would you talk about? The weather? What you are drinking? How busy you are? How successful you are? Lordy I hope not – how boring! How about a current piece of news relating to your industry? A recommendation for a supplier? or maybe the occasional “I like your product/service”? The last few sound more interesting, don’t they?
If you view Twitter as a gathering of people, a networking event perhaps, you will find it much easier to know what to tweet about. If you are reading something on a website that interests you, it is likely to be of interest to others so tweet a link and even add a comment about why you like it – if the website owner ‘gets’ social media they should have a tweet/share button on the page to make it easy for you to share. Going back to the analogy of being at a networking event in person, would you just say: “I have read an article about X”? I would hope that you would be more inclined to say something like: “I have read a really interesting article about X on the Y website – here is the link to read it yourself” … or something like that within Twitter’s 140 character limit!
Above all, be yourself, add your own personal touch to what you tweet and don’t be arrogant. Just imagine you are standing in front of someone in person and emulate what you would say, but do it on Twitter.