A project I am working on needs to target 14-19 year olds and their parents so who better than my own 14 year old to give me the low-down on the social media platforms he and his peers use. Whilst the information below is by no means scientific, as it is only the view of one 14 year old (he asked me to add that he will be 15 next month …) and his cohort at school, it confirmed some of my thoughts but surprised me in equal measure.
Here we go with the summarised view of a 14 year old boy on the social media platforms of today:
- Facebook – no one uses it. It is out-of-date.
- Instagram – this is how others think of you and how you are judged. Whatever you post will be seen by pretty much everyone in your school year. If someone does not like their image, they simply delete photos or accounts and create new ones so they can start afresh. DMs have pretty much replaced texts as people respond to DMs in minutes whereas with texts it can be hours.
- Kik – only Year 7s use it (that’s 11/12 year olds to us ‘oldies’). This is a bit of a generalisation, but basically means it’s not of interest to teenagers.
- Pinterest – he’s never heard of it, so I guess that means that no-one uses it!
- Snapchat – is not universally used but is really good to chat someone up! If someone asks for your Snapchat name, and you like them, woop woop! Stories are mainly used by girls, but companies are starting to use these more, e.g. Chelsea FC posts training ground updates.
- Twitter – people don’t tend to send posts of their own and instead use it to follow people they are interested in.
- Whatsapp – no-one uses it anymore
- YouTube – is the main source of entertainment and watched far more than TV.
One other nugget I did get was that tablets are used far more than mobiles, which is why texts take a while to get replied to.
As I said, some of this I already knew, but some is new … Note to self: be on the look-out for my son using Snapchat more!