There is no denying the fact that the internet is an invaluable marketing tool, and it never fails to amuse/amaze me (take your pick!) when I meet business owners who still don’t have a web presence for their company – yep, they do exist! Just having a website is not always enough, there is so much more out there online – how many business owners are fully embracing the opportunities that the web has to offer?
According to some web analysis data from WebTrends, direct e-mail marketing, web analytics, search engine optimisation and online advertising are the web tools that stand out as being widely used by UK businesses, with one third of companies using them often or always. Just 2% (so just 1 in 50) businesses in the UK use Twitter for marketing.
It is true that Twitter does not suit all businesses, but have you at least tested it? Many of our clients have given Twitter a go and we have been there to hold their hand through the set-up phase and guide them through how to manage their tweets without taking up an inordinate amount of their time. We also give them ideas/suggestions as to who to follow and what to tweet.
The media is using Twitter to great effect. I follow BBC, Sky, Daily Telegraph and the Daily Mail and find their headline tweets really useful to keep up-to-date on what’s happening. I also follow specialist media relevant to our clients so I can pick up on their appeals for information and put my clients in touch – this approach has led to some nice client coverage.
Twitter is essentially a conversational tool and exists for you to engage with your audience, not necessarily sell to them. If you want to give Twitter a go, get in touch and we’ll send you a complimentary checklist of sites that we have found extremely useful for using Twitter effectively.
Go on, give Twitter a go … you know you want to!