Whether you know about it, want it, like it or are ready for it, the new Facebook Timeline layout is heading your way and on Friday 30th March it will be on your Facebook page.
I actually like the new design – unlike the many moaners I have come across on the net. I like the fact that all Facebook business pages now ‘look’ equal – small businesses have the same look/format as multi-nationals.
Custom landing pages are no more so businesses can no longer force you to a screen that encourages you to do something such as ‘like’ their page in order for something else to happen, for example download a document or gain access to ‘hidden’ information. The front page for all Facebook pages will now be the same.
Timeline cover image
The most obvious difference with the new look business pages is the large image across the top of the screen. This is a huge piece of real estate and it is worth spending some time thinking about how you will best use it and not waste the opportunity it brings to promote your business.
If you sell a product then it is relatively easy to choose an appropriate image. If you are a service company, such as us here at Bojangle Communications, then images to convey what we do for clients or the breadth of services we provide are not that easy to come by. In the end we opted for a word cloud and I really like how it looks on our timeline – what do you think?
Since drafting this blog I have seen a couple of examples I think look good – see what you think?
- Frankly Recruitment is a recruitment agency in Swindon (hands-up admission here – we have worked with them) and the cover image on their timeline reflects their human side with a photo of the team www.facebook.com/franklyrecruitment
- Bin it to Win It (no client connection with this one) – they have tickets for the 2012 Leeds Festival up for grabs and use their cover image to portray their messages in a strong and obvious way www.facebook.com/binitwinit. Unfortunately, the image contravenes Facebook’s rules (see below for how it does this).
The cover photo is 851 x 315 pixels. Once uploaded to your page you have the option of dragging the image around until you are happy with how it fits in the space.
To make sure you stay within the rules, Facebook says that cover photos cannot include:
- Price or purchase information, such as “40% off” or “Download it on our website”
- Contact information such as website, email, postal address, or information that should go in your Page’s “About” section
- References to Facebook features or actions such as “like” or “share” or an arrow pointing from the cover photo to any of these features
- Calls to action such as “Get it now” or “Tell your friends”
If you do not know how to add a cover photo to your Timeline then contact us and for a small donation to charity (we suggest £5 but you are welcome to donate any amount) we will do it for you.
- Go to our Facebook page (www.facebook.com/BojangleComms) and cut & paste the following to a post: “Yes please to your offer of uploading a cover photo to my Facebook page. Please get in touch to arrange this.” Please also post an off-Facebook way for us to get in touch, e.g. website URL or email address.
- Go to our JustGiving page (www.justgiving.com/BojangleComms), leave a donation and your name so we can match your donation with your Facebook post (as above)
- We will contact you to get the job done.