Did you know that Facebook has rules – and pretty strict ones they are too – about what you cannot include in the cover image on your business page?
The change in March 2012 to feature a cover image on your Facebook business page was a welcome step forward to enable businesses to brand themselves and show off a personality. When these were introduced the fact that page owners could no longer direct visitors to a custom welcome page that encouraged them to click ‘like’ (usually in order to see hidden content) was to me a positive change. Now it’s WYSIWYG (What You See Is What You Get) as all business pages have the same look and feel when you land on them.
Some businesses haven’t stopped there though and their cover images include calls to action to encourage visitors to ‘like’ the page. Facebook is clear on what is not allowed – and this is not allowed. Are you contravening the rules? Below is an extract from Facebook’s Pages Terms to guide you:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
- price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
- contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
- references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
- calls to action, such as “Get it now” or “Tell your friends.”
If you are found to be breaking any of the rules above, or any of the many other Facebook rules, then you run the risk of having your page removed from Facebook. Think of the amount of time and effort you have put in to your page and building up your following. – breaking the Facebook rules will destroy all this. Is it worth running the risk of losing your page entriely in the attempt to gain a few more likes? My guess is … NO!
To find out what else Facebook lets you do and not do on your page, have a read of the Facebook guidelines for pages.