For regular readers of this blog, you cannot have missed the fact that I won an award earlier this month – woo hoo! Winning any award is gratifying, but to be awarded a Best of category as judged by your industry peers takes some beating, let me tell you.
For the last five out of six years I have worked for my professional body, the Chartered Institute of Public Relations (CIPR), on their annual Excellence Awards – these are the awards for national campaigns and are dominated by big agencies and in-house teams, plus are very London-centric. There is nothing wrong with this, but my work is focussed on small businesses with small budgets with my pool of clients firmly placed in Surrey, Sussex, Hampshire and Kent – I very rarely dip my toes into London postcodes with Wimbledon being as London as my clients have been so far. With this in mind, I entered the regional awards run by the CIPR every year – their PRide Awards … and I won! (Disclaimer: I work on the national CIPR awards and have no connection to their PRide awards).
In recognition of this win I put a news release together and sent it off to my local papers. Today I received an email through Google Alerts to let me know that there was an article on my win featured in one of my locals – the Epsom Guardian. As an aside … do you use Google’s free Alerts service? It’s really easy to set up and you get an email when Google finds something on the internet featuring the keywords you asked it to track for you – it’s a great way to be alerted when you or your company/products are mentioned on the internet … and it’s free!
If you have won anything, such as an award or new contract, your business reached a (big) milestone, or perhaps your staff have raised lots of money for charity, then give Bojangle a call. Not everything you think is newsworthy will be – you may be excited, but give us a ring and we’ll be your barometer as to whether you have news that journalists will be interested in enough to print it. Contrary to what many people think, it’s not easy to get your news into print – journalists receive hundreds of emails containing news releases every weeks – some receive this much every day! – so you have to be special enough and interesting enough to stand out above all of these.
Get in touch with us to discuss our news release and distribution service and how we can help you. If you think you’ve got a story give Lindsey Collumbell a call.