When faced with writing an article, website, well any copy really, people make up their mind about whether to read on in milliseconds. You need to grab their attention early on so make sure you get the main point/s across at the top of the piece, or in an obvious visual way, otherwise you will lose the reader’s attention VERY QUICKLY.
Home » Public Relations » Top tip – get to the point
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Ade Oduyemi says
Talk about practising what one preached. The brevity of this post is breathtaking. Succinct.