“Would you tell me, please, which way I ought to go from here?” asked Alice.
“That depends a good deal on where you want to get to” said the cat.
“I don’t much care where …” said Alice.
“Then it doesn’t matter which way you go” said the cat.
Before you embark on any marketing activity make sure you know exactly what it will achieve for you. Only do it if it will get you closer to where you want your company to be.