The success of PR campaigns is not measured by the amount of media coverage you receive, the number of people on your database, how many visitors you get to your website, the number of followers you have on Twitter … the way to measure the effectiveness of your PR activity is by the impact on your organisation. For example, you need to think in terms of: the resultant net effect on member numbers; more bums on seats at your events; the number of new member enquiries; how many leads are generated, etc, and depends on the objectives set at the outset of the PR campaign.
Before you decide to get in touch with me about working for your organisation, you understandably want to know my track record and more about the type of work I have undertaken and results generated. To help you, I have written about a selection of the PR campaigns I devised and managed – some long and some more succinct.
Library of case studies