By making your target audiences come alive – giving them a personality – you can understand what they need in order to convince them to buy from you.
Give each audience a name, e.g. Michael, Simon, Katie, Susan. Put yourself in their shoes and think about where you would go, what would you do, read, listen to, your level of disposable income, how old you are, etc. This way you can work out the ways to reach them effectively and focus your messages where they will ‘find’ them.