We are currently helping Sue Bown at The Coaching Zone with some marketing training and coaching. Sue being awarded the Ladies at 11 Outstanding Contribution award was a great opportunity to teach her how to write a news release and go over the best way to get this information out to the media.
Sue did really well and hit success. A few days after she sent out the news release announcing her Ladies at 11 award win she was contacted by one of her and our local papers – The Surrey Advertiser – for an interview and to set a date for when their photographer could take a photo of her with her award – and it appeared in this week’s issue. Journalists rarely include ways to contact the person in the story, but Sue hit success again as her web address was at the end of the article. Woo hoo!
It was such a great piece that I have added it below for you to read for yourself.