Is PR a management discipline?

  I have heard more and more people working in public relations saying that PR is a management discipline.  I have also witnessed many people nodding in agreement, in a sage strokey-beard kind of way.  I admit that I was one of these ‘nodders’ … until I stopped...

PR professionals of the future

I was delighted to be asked to speak at an event last night, held by VMA Direct, part of the well-respected PR recruitment company, VMA Group.  It was the first such event they had held and was aimed at junior PR professionals in their first or second roles. I was one...

What is best practice in PR?

Ask 20 PR practitioners what they believe is best practice in pr and you could get 20 different answers – you shouldn’t, but as PR is an art and not a science, what is best practice is up to individual interpretation. What is not up for debate is that for...