In a nutshell, Public Relations is about relationships, reputation, influence and behaviour change.
I work with Boards / Councils / Senior Management Teams to provide strategic PR solutions in an advisory capacity or as a hands-on practitioner. Everything I do is focused on achieving top-level organisational objectives.
I have worked with membership organisations since 1995 in roles that have been wide and varied, including:
- auditing public relations activity and recommending improvements for greater results
- devising strategies for specific campaigns or ongoing activity
- advising on situations with reputational risk
- training and advising senior staff in preparation for potential crisis situations, and
- establishing and managing in-house PR teams.
What Public Relations services do you need?
I provide senior-level PR expertise to get the business results that you need. Typical services I carry out include:
- standalone communications projects to reach out to members
- strategic public relations solutions
- interim senior-level PR support
- guidance on communicating & engaging with members & external stakeholders
- PR audits and recommendations for improvements
- corporate message development
- content management – audit, strategy, copywriting (web copy, printed collateral, blogs, social media posts)
- social media strategy and management
- media relations
- creating an effective PR department (recruitment & processes)
In the simplest terms, I am called upon in one of three roles:
I parachute in, audit your PR activity and either formulate a bespoke strategy or make recommendations to move forward, to get your organisation in the best position to get results.
To get results
I implement the strategy I devised for you and/or or manage your team. Think of me as your PR Director, Head of PR / Communications, or whatever senior PR staff member you have.
Mentor / Trainer
I ‘helicopter’ in to get your staff to the level they need to be to get the results you need by either mentoring or training them to fill skills gaps.