Company: Institute of Promotional Marketing (IPM)

Type: the trade association for creative agencies, brands and service agencies engaged in promotional marketing and brand activation

Service: Strategy, project management and marketing consultancy

Brief: Repurpose, project manage and provide marketing consultancy for the IPM’s COGS Awards.

Activity: An analysis of previous years informed the strategy for the awards programme. The result was a streamlining of the categories, tighter criteria to reflect industry best practice, project management for successful delivery of the scheme, and marketing consultancy and copywriting for the communications and commercial teams.