Awards Consultancy for IPM

Organisation: Institute of Promotional Marketing (IPM)

Service: Awards programme consultancy

Brief: Repurpose, project manage and provide marketing consultancy for the IPM’s COGS Awards.

Activity: An analysis of previous years informed the strategy for the awards programme. The result was a streamlining of the categories, tighter criteria to reflect industry best practice, project management for successful delivery of the scheme, and marketing consultancy and copywriting for the communications and commercial teams.

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