Organisation: Association of Chartered Certified Accountants (ACCA)
Type: Professional body for Chartered Certified Accountants
Service: Regional PR Coordinator
Brief: Promote the ACCA and capabilities of its members across the UK
Activity: Using a network of spokespeople across the country – taken from the ACCA’s District Societies – regular media coverage was gained which emphasised the importance of engaging the services of qualified accountants (ACCA members) over those who are not. This network received annual media training and was consulted on angles for stories so they could be tailored to their County.
Result: Media coverage across the regional media increased by 140 per cent within a year.