I am Lindsey Collumbell Chart.PR FCIPR CMktr FCIM FCMI
I became an independent PR consultant in 2004 after 14 years in-house. and have been helping organisations to thrive ever since by advising boards, council and senior mangement teams of membership organisations, plus sole traders and directors of small businesses.
Whether I am needed to devise PR campaigns and marketing strategies, train or mentor staff, give an organisation a more powerful voice, redefine and reposition business awards programmes, advise on member offerings, or increase income through enhancing corporate partnerships – whatever your public relations / marketing / engagement need, I have likely seen it before over the last 30+ years.
I hold 2 charterships (Chartered PR Practitioner and Chartered Marketer) and am a multi-award-winning PR consultant with over 30 years experience working for membership organisations and companies ranging from sole traders to the second largest aerospace company in the world. I am a recipient of the CIPR’s Sir Stephen Tallents medal, awarded for outstanding service to the CIPR, to professionalism in public relations and for helping, mentoring and encouraging others to develop in their careers. I also hold 3 Fellowships – FCIPR, FCIM and FCMI.
Started my career in Public Relations
Clients worked with
Started Bojangle Communications
Awards (won or finalist)
From managing all aspects of the public relations activity for the UK’s aerospace industry trade association to the other extreme of copywriting for a women in business support network, my experience of public relations and marketing for membership organisations is varied and spans trade associations, professional bodies and business organisations.
The 3Rs of Membership
Thriving membership organisations put member needs front & centre of what they do and how they think. This is what I base my approach on … the what I call “The three R’s of membership”:
RECRUITMENT – potential members want to know why they should join. What you can do for them that will make their life / career better. The old What’s In It For Me (WIIFM) syndrome. Crack this and they will sign-up.
RETENTION – current members want you to remind them of how you add value and why they are better to remain in the fold rather than be on the outside. Crack this and your drop-out rate will be minimal and little more than natural wastage.
RELATIONSHIPS – this is all encompassing. By building and nurturing relationships with stakeholders (this is called public relations), e.g. influencers, potential members, current members, lapsed members, etc. you will influence opinions which in turn will drive recruitment and retention. Great membership organisations have great relationships.
Membership is my thing.
Membership is the sector which excites me, which makes me want to do great work. I am an advocate of the power of membership organisations and walk-the-walk as well as talk-the-talk.
I am a proud flag-waving member of three professional bodies – the Chartered Institute of Public Relations (CIPR), Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI) and am a Fellow of all three.
Commitment to lifelong learning and development – for a member just to use the post-nominal letters which come with their membership is to be missing the point. Professional membership organisations exist to make members better at their jobs and increase the value they bring to employers / clients. I take full advantage of the CPD opportunities provided by both my professional bodies and have always aspired to reach the pinnacle of both professions.
Chartered status is formal recognition that I operate to the highest professional standards, provide expert counsel at a senior level, operate ethically and with integrity and committed to lifelong learning and development. I am honoured and proud to be a Chartered PR Practitioner and Chartered Marketer.
Giving back – I have been a volunteer with the CIPR since 2015 – Board for 5 years, Council for 6 years, and Chair of the Professional Development and Membership standing committee for 5 years. These positions (Board and Council are elected by the membership) put me at the heart of decisions shaping the future of the PR profession and I am honoured to hold them.
As Chair of the CIPR Professional Development and Membership Committee I was responsible for leading and supervising the work programme relating to qualifications, training and membership – a key role in ensuring PR professionals are fit-for-purpose and that the CIPR meets the needs of its membership.