In the first post in this series, I pointed out that you have to commit time or money to get public relations results – perhaps both. This second post covers suggestions of what to do if you are in the ‘more time than money’ camp.
Whenever you embark on a PR adventure, you have to decide whether you will invest time or money. If time is your choice then you need to do the leg work yourself, and there could be a lot of it depending on what activities you decide to put into action.
Here’s a few suggestions of what you would need to do:
- Trawl the internet – there is an abundance of public relations information on the internet – some more useful and accurate than others. This blog has lots of tips and general advice to help you on your PR journey. You need to decide what information will help you get the results you need and then implement it. This option does not cost you any hard cash, but will cost you time.
- Online courses / eBooks – If you don’t want to find the information yourself there are companies which will provide packaged information for you to implement in your own time. They take some of the legwork out of the equation for you, but you still need to invest the time to write the PR strategy and implement it. Some companies have free eCourses, but I suggest those with a cost could bring you a greater return on your investment in the long-run. Check the credentials of the person/company who has written the course/eBook and make sure they have a PR pedigree. If someone files their own accounts, or represents themself in court, would you trust them to so the same for you? No, thought not.
- Face2Face training – Some people learn more by being taught face2face rather than from reading on the internet or on paper. In this case, small workshops will benefit you. There are quite a few PR professionals who run small workshops – as in point 2 above.
- One2One training – The best training is one2one as it is tailored to you and your particular needs so will bring the most benefit. This way the information you learn is relevant to your particular circumstances so you have a much greater chance of success when you implement it.
Part 3 of this mini blog series gives suggestions of what to do if you have little time and need to invest money into making your public relations happen, by engaging the services of a PR consultant, such as hiring me.