Boost your team
This page is for you if you head up an in-house PR / Communications / Marketing function and you:
- have a stand-alone project which your team is too busy to undertake
- have a project which your team does not have expertise in
- would benefit from an external perspective from someone who understands the membership world
- want your strategy reviewed and recommendations made
- want a mentor / critical friend to call on when it is not appropriate to speak to your team
- need expertise outside your team on an interim, basis or for a fixed-term
As an external consultant who specialises in the membership sector, I bring expertise and insight gained from working with professional bodies, trade association and associations. An eclectic mix of experience which blends together so I have extensive experience to call on to provide the solution you need.
My 30+ year career in PR & Marketing spans organisations large and small, in a wide range of industries, in the private and not-for-profit sectors … predominantly for membership organisations.
As a result of the variety and scope of the many projects I have worked on and delivered over the years, the services I provide are eclectic and complementary. Take your pick from the list below or, if you have a specific project in mind you feel my knowledge and experience will be of value for, get in touch using the form at the bottom of the page.
- devise and implement a communications strategy
- devise a launch strategy for a competency framework
- manage an internal PR function, including recruitment and professional development
- devise and implement a regional PR strategy
- devise and implement a marketing strategy then mentor team members to continue its implementation
- deliver copywriting projects to relieve workload on the internal team
- created, repurposes and managed awards programmes and delivered framework for internal team to deliver annually.
The projects I like best and which light my fire are the open-ended variety – you know the type:
- how can we engage with stakeholders
- we have a new member service to launch
- make our updated five-year plan come alive
- improve our stakeholder engagement levels
Defined projects get thrown my way too, such as:
- develop a CPD programme for the team
- increase the number of entries in our awards programme
- build a new website and re-write all content
- write articles and member communications