Media Relations campaigns represented online dating, out-of-date medication, a controversial exhibition, a commemorative coin, care insurance and parenting. Not an easy decision for the judges to pick a winner from these varied campaigns, but in true CIPR Excellence style … “We have a winner”.
Once media relations was done and dusted, in rolled the social media judging panel. The shortlisted campaigns showed how social media has been used to promote ‘sneakers’ (they’re still called trainers as far as I am concerned!), a national newspaper, a rail firm, insurance, cookers and a fight against Simon Cowell. There was some really creative use of Twitter, Facebook, Vimeo and apps.
Today was the start of week 2 of 3 for the judging – that’s 11 out of the 27 categories judged now. Phew!