In 2014 I stood for Council on a platform of making CIPR relevant to members and raising the standards of PR practice. Since my election, I have contributed to results through serving on the Board and as chair of the Professional Development and Membership Committee (PDMC), the committee responsible for CPD, qualifications, training and membership.
Under my chairmanship, the PDMC has notably:
- Issued guidance for recruiters to include CIPR involvement in job specifications
- Instigated a programme of student engagement with 26 recognised course universities visited to date
- Restructured the route to Chartered status maintaining high standards whilst making it more accessible and attainable
- Reviewed the PR Diploma syllabus – the first cohort of students commences studies this autumn
As a member, you rightly want to know what I will do for you in the next Council Term. I pledge:
- Commitment – I aim to continue my 100% attendance record across all committees
- Member focus – Council needs people motivated to stand up for what members need to develop professionally and to put members first when making decisions about CIPR services
- Diversity – to be its most effective, Council must reflect the membership. As an independent practitioner I will represent solo practitioners
My mantra for each meeting I chair is: “What wins can we get for members?” and I apply this philosophy of striving for results to all my CIPR involvement. A vote for me will enable me to continue work on key projects which assist students/members in their pursuit for professional development, and recruiters in making informed decisions. These include:
- Member Mapping – for CIPR to provide the products and services members/students need at each level of their career
- Career Development Framework – consultation with agencies, in-house teams and recruiters to develop a framework for businesses to make effective recruitment decisions, and for members to take control of their professional development to increase their employability
- Recruiter Roundtables – working with those who make recruitment decisions to understand what they look for and map this to the benefits of recruiting CIPR members/students making CIPR membership a mark of quality
I am proud to be a member of the CIPR and would be honoured if you would vote for me so I can continue to serve the membership, progress the above projects, and support Jason MacKenzie during his Presidential term.
A bit about me – My first 13 years in PR were spent in-house with the last 12 as an Independent Practitioner, specialising in strategic PR solutions for membership organisations. If you have been shortlisted for a CIPR Excellence award in the last ten years, I am the (hopefully) calming person who greets you, keeps the interviews on schedule and facilitates the judging.
To read the candidate statements of the others standing for election, please visit the CIPR website.
UPDATE (unsolicited comments on Twitter):
— Sarah Pinch (@ms_organised) September 5, 2016
Lindsey: you have been a fantastic board and council member and a hard-working chairman of PDMC. I am 110% for you. https://t.co/ux0l8ssUxG
— Jason MacKenzie (@jasonmackenzie) September 5, 2016