Have you heard the phrase: “Sell the sizzle”? When writing any marketing copy make sure you remember that you are trying to entice action, e.g. engage a member, encourage a person/company to join, etc. You need to get to know your audience and what information they will be interested in. They are unlikely to be […]
Marketing RoI – do you invest in, or spend on, your marketing?
Do you know what your marketing RoI (Return on Investment) is? I have long been a believer that when it comes to marketing, businesses fall into two camps – those that know the return they get on their marketing activity … and those that don’t. Which camp are you in? Do you believe the amount […]
Twitter announces new profile design – header image
Well, the one certainty in social media is change and this week’s change – or should I say yesterday’s change – is that Twitter now allows you to add a header image to your profile page. This brings how visitors see your Twitter profile page in line with Facebook – which made this change a […]
James Bond & the Queen at the 2012 Olympics Opening Ceremony
This video has nothing really to do with marketing but I could not resist posting it here for you to see. I could do a bit of spin and say that it is about brand positioning when it comes to showing the world what being British is all about – James Bond, the Royal Family, […]
Get PR fit – part 2
In the first post in this series, I pointed out that you have to commit time or money to get public relations results – perhaps both. This second post covers suggestions of what to do if you are in the ‘more time than money’ camp. Whenever you embark on a PR adventure, you have to decide whether […]