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Home » Marketing

Sell the sizzle – does your marketing entice action?

10th January 2014 by Lindsey Collumbell Leave a Comment

Have you heard the phrase: “Sell the sizzle”? When writing any marketing copy make sure you remember that you are trying to entice action, e.g. engage a member, encourage a person/company to join, etc. You need to get to know your audience and what information they will be interested in.  They are unlikely to be […]

Filed Under: Marketing Tagged With: Marketing

Marketing RoI – do you invest in, or spend on, your marketing?

10th July 2013 by Lindsey Collumbell Leave a Comment

Do you know what your marketing RoI (Return on Investment) is? I have long been a believer that when it comes to marketing, businesses fall into two camps – those that know the return they get on their marketing activity … and those that don’t. Which camp are you in? Do you believe the amount […]

Filed Under: Marketing Tagged With: Marketing, Strategic Planning

Twitter announces new profile design – header image

19th September 2012 by Lindsey Collumbell Leave a Comment

Well, the one certainty in social media is change and this week’s change – or should I say yesterday’s change – is that Twitter now allows you to add a header image to your profile page. This brings how visitors see your Twitter profile page in line with Facebook – which made this change a […]

Filed Under: Marketing, Social Media Tagged With: Social Media, Twitter

James Bond & the Queen at the 2012 Olympics Opening Ceremony

28th July 2012 by Lindsey Collumbell Leave a Comment

This video has nothing really to do with marketing but I could not resist posting it here for you to see. I could do a bit of spin and say that it is about brand positioning when it comes to showing the world what being British is all about – James Bond, the Royal Family, […]

Filed Under: Marketing

Get PR fit – part 2

16th April 2012 by Lindsey Collumbell 2 Comments

In the first post in this series, I pointed out that you have to commit time or money to get public relations results – perhaps both. This second post covers suggestions of what to do if you are in the ‘more time than money’ camp. Whenever you embark on a PR adventure, you have to decide whether […]

Filed Under: Marketing Tagged With: Marketing, Marketing strategy, Pr, Pr Professionals, Pr Strategy, Public Relations

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