Have you heard the phrase: “Sell the sizzle”? When writing any marketing copy make sure you remember that you are trying to entice action, e.g. engage a member, encourage a person/company to join, etc. You need to get to know your audience and what information they will be interested in. They are unlikely to be […]
Marketing RoI – do you invest in, or spend on, your marketing?
Do you know what your marketing RoI (Return on Investment) is? I have long been a believer that when it comes to marketing, businesses fall into two camps – those that know the return they get on their marketing activity … and those that don’t. Which camp are you in? Do you believe the amount […]