Below are a few examples of business award programmes I have worked on, including consultancy, strategy, project management, marketing and copywriting assignments.
Institute of Promotional Marketing – COGS Awards
Service: Strategy, project management and marketing consultancy
Brief: Repurpose, project manage and provide marketing consultancy for the IPM’s COGS Awards.
Activity: An analysis of previous years informed the strategy for the awards programme. The result was a streamlining of the categories, tighter criteria to reflect industry best practice, project management for successful delivery of the scheme, and marketing consultancy and copywriting for the communications and commercial teams.
Chartered Institute of Public Relations (CIPR) – Excellence Awards
Company: Professional body for PR professionals
Service: Awards adviser for the annual Excellence Awards
Brief: To assist with the judging process and facilitate the decision-making to determine category winners. Advice on the business award programme, e.g. categories, process and judging.
Activity: Attending each of the 150+ interviews each year and guiding the judges towards deciding the winners keeping front-of-mind that each category winner must reflect best practice in the industry. This level of involvement provides the CIPR with a unique insight which is fed back into the planning for the next years’ award programme. I have retained this contract since 2006.
“Lindsey and I have worked together for years on the CIPR Excellence Awards and she is a professional and determined communicator. She is able to juggle many projects all at the same time, never forgets the small details and was a great facilitator for the Excellence Award judging. Lindsey provided an excellent level of professionalism throughout her work. She is unflappable and able to handle a range of personalities with integrity, diplomacy, and good humour. She has a keen mind and a friendly manner.” Gayle Brandon-Kirby, Head of Events, CIPR
everywoman – Transport & Logistics / Technology / NatWest everywoman Awards
Company: everywoman is an organisation that supports women at each stage of their career, with a focus on personal development.
Brief: Attract an increase in business award entries on those previously received.
Activity: Write blog posts and eNewsletters to encourage entries to their award schemes. Entries were increased, data not made available to me.
The Association of Chartered Certified Accountants (ACCA) – Accountancy Journalist of the Year
Company: Professional body for Chartered Certified Accountants
Service: PR Coordinator
Brief: Project manage and promote the award plus event manage the awards ceremony
Activity: Promote the awards to attract entries, source and manage industry judges, manage the entry process, liaise with the judges in terms of judging entries, manage the event ceremony and promote the winners.
The MADs – Mum and Dad blog awards
Company: Flea Enterprises
Service: PR Coordinator
Brief: Launch the MAD blog awards (in 2010)
Activity: Copywriting news releases and media liaison (click here to read a copy of the launch news release – opens in a new window)