Marketing is different now to what it was even a short five years ago. Before this dawn of a new era, marketing was one-way with businesses telling customers/clients what they wanted them to know – that was it. Marketing now is all about engagement and having the ability for businesses and customers/clients to interact.
Sounds easy … right? Nope, wrong! So how do you engage/interact with the people you need to buy from you, especially in the online world and not face-to-face?
One way is through your blog and how you write your posts to encourage readers to leave a comment. Your blog is a great way to showcase what you know – your ‘expertise’.
Unfortunately, as we don’t live in an ideal world, just adding a post to your blog is not enough. Sometimes, if you write an interesting post then a kind reader will take the time to post a comment / engage with you. Generally they won’t. This is where a bit of amateur psychology comes into play.
A really effective way to get visitors to your blog to interact with you is to ask a question at the end of the post.
- What do you think?
- What experience have you had?
- What one action are you now going to take?
Psychologically, once you have been asked a question it is difficult not to answer it. You also need to consider that once you have asked a question, how easy is it for readers to leave a comment?
Convention is that there is a box to type a comment in to under each blog post – scroll down on this page to see the box at the bottom of this post and you are asked to speak your mind … why not leave a comment while you are there ;0). If your blog does not have this capability, either speak to your web/blog developer or transfer to a blogging platform that easily enables you to have this facility, such as WordPress (which is what I use for this site).
So, by way of practising what I preach …
What one action are you now going to take after reading this post?
Leave a comment below to let other readers know what you are going to do – you may inspire someone and help them grow their business.