Musings

 

… thoughts about PR, comms, marketing & the membership sector

Membership renewals – why should I?

Membership renewals – why should I?

Membership renewals are not a right although many organisations take them for granted. This week I received my renewal notification for one of the Chartered bodies I belong to (they will remain nameless).  I was uninspired.  I was actually very disappointed. I have...

CIPR – Council Elections – Why me?

CIPR – Council Elections – Why me?

Every two years, the membership of the Chartered Institute of Public Relations (CIPR) gets the opportunity to elect its representatives on the governing Council.  Campaigning starts today (5th September) and voting opens next Monday (12th September).  UPDATE: I am...

How do you add or create member value?

How do you add or create member value?

One of the three cornerstones of membership marketing is RETENTION (to remind you, the other two are RECRUITMENT and RELATIONSHIPS) and how you add or create member value is an important factor in maintaining or increasing your retention rate. There will be a...

Why I am a member of the CIPR

Why I am a member of the CIPR

There is a post on the very busy Facebook group: “Freelance PRs” in which someone asks: “Just wondering – are many of you CIPR members and do you think it is worth joining?”  My instant reaction was: “ Yes I am, and Yes it is worth joining”.  This got me thinking...

Chartered PR Practitioner – are you ready?

Chartered PR Practitioner – are you ready?

Being chartered, regardless of the profession you work in, is validation of your skills, knowledge and understanding of the context of what you do.  Being a chartered PR is a message to those who employ you that you practice to the highest standard and is a badge...

4 steps to stakeholder mapping success

4 steps to stakeholder mapping success

Do you know what stakeholder mapping is? Do you have a stakeholder map for your membership organisation? Do you think one would be useful? I ask as an associate rang me last week to ask for my advice as she was asked to analyse audiences and she remembered me waxing...

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