Helping membership organisations thrive

through excellence in public relations and marketing

I help membership organisations thrive by transforming their communications and marketing.

With a focus on the 3Rs (Recruitment, Retention and Relationships), I work with your Board / Council / Senior Management Team to provide senior level counsel.

Working to meet your organisational objectives, I help you achieve the delicate balance of providing what stakeholders value with generating a commercial return.

 

What to expect from working together

A critical friend. Your conscience.

When you hire me you get a Chartered PR Practitioner and Chartered Marketer rolled into one. You get an experienced senior-level consultant who speaks the language your Board / Council / Senior Management Team understands. I am the critical friend, the Jiminy Cricket, you need to challenge decisions to ensure members are front of mind.  I am especially valuable when I believe there are reputational issues at stake.

An integral part of your team.

I am more than a consultant. I am part of your team.  I invest the time to get to know your organisation from your membership structure, commercial partnerships and industry / profession you serve, to your stakeholder demographic, the in-house resources and commercial drivers, so I can embed myself across the board.  What I do cannot happen in isolation, it must integrate with the rest of what your organisation does.

How I can help

What people say about what I do …

Lindsey was a particularly good fit for us as she has a lot of experience working for/with membership organisations such as ours. We have quite different needs and requirements from commercial entities and she understood this. We cannot recommend her highly enough.

Julia Green, Executive Officer, European Institute of Golf Course Architects (EIGCA)

Lindsey and I have worked together for years on the CIPR Excellence Awards and she is professional and determined communicator. She is able to juggle many projects all at the same time and never forgets the small details and was a great facilitator for the excellence award judging and provided an excellent level of professionalism throughout her work. She is unflappable and able to handle a range of personalities with integrity, diplomacy, and good humour. She has a keen mind and a friendly manner.s Here

Gayle Brandon-Kirby, Chartered Institute of Public Relations (CIPR)

I already had a basic understanding of social media but needed to know how to maximise its potential for my business. Lindsey understood this and tailored her teaching to my particular needs. She took her time to explain each platform and showed a number of techniques and applications that helped us to realise how powerful social media is.

Gary Johnston, Client member on a social media training workshop

Lindsey impressed the judges with her strong business objectives that were clearly set out and achieved. She demonstrates a clear commitment to her professional development and her desire to teach others about the positive impact public relations can have on a business is commendable.

Judges’ comment on awarding CIPR’s Outstanding Independent Practitioner

Some of the organisations to hire me

I am proud to have worked with, and advised a wide range of membership organisations, including trade associations, professional bodies and membership groups.

Musings on PR, Marketing, Communications & Membership

CIPR President 2021 – the race is on

So, it's Presidential election time again in the PR world with two candidates seeking election to be CIPR President in 2021 - Rachel Royall and Mandy Pearse. I have known both ladies for a number of years, and in all fairness, I believe they would both do a brilliant...

Is PR a management discipline?

  I have heard more and more people working in public relations saying that PR is a management discipline.  I have also witnessed many people nodding in agreement, in a sage strokey-beard kind of way.  I admit that I was one of these ‘nodders’ … until I stopped...

Is the PR procurement process fit for purpose?

I have recently been involved in the PR procurement process for a membership organisation wanting to find a new public relations provider. I found the whole process a real eye-opener and it has made me think about how organisations go about choosing PR support and...