award-winning freelance marketing consultant | Surrey | Sussex | Hampshire
award-winning marketing that gets you talked about
This is the most important step when building a website that is search-engine friendly. Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as specific as possible, if you are a [...]
When faced with writing an article, website, well any copy really, people make up their mind about whether to read on in milliseconds. You need to grab their attention early on so make sure you get the main point/s across at the top of the piece, or in an obvious visual way, otherwise you will [...]
I love Google Analytics – not only is it free (and there is not much in the world that you can say that about!) but it provides a wide range of information about your website – far more than just: “How many people visited my site today?” (although this can be very interesting). I regularly [...]
Create links that the search engines like – when creating links, either to internal pages on your site, or to pages on other sites, make sure you include keywords or phrases in the link text. The text you include in hyperlinks is used by the search engines to determine the value of a web page [...]
Don’t treat your website like a sales brochure – it is so much more. A brochure is a snap-shot of your business at the time of printing whereas your website is live and can be changed to reflect what is happening RIGHT NOW – keep it current. Use your site to provide a wealth of [...]
It may not be exactly spring at the time of posting this but what I have to say is still relevant. So, whether it is spring, summer, autumn or winter, when did you last take a look at your website and see it from your customer/clients’ point of view? I’m just as guilty as the [...]
Marketing is different now to what it was even a short five years ago. Before this dawn of a new era, marketing was one-way with businesses telling customers/clients what they wanted them to know – that was it. Marketing now is all about engagement and having the ability for businesses and customers/clients to interact. Sounds [...]
Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation. [...]
