Testimonials give you credibility. Some people are rather dubious of testimonials as you never read a bad one (not on someone’s own website anyway!), but at least they do show that you have had happy customers – with no testimonials there will be a question mark over whether you do actually provide a good product/service. [...]
Client testimonials – spontaneous ones are the best
11th January 2012 By Leave a Comment
What a lovely surprise I got when I received an email through my LinkedIn account to tell me that a client had left me a recommendation – not only was I really pleased with what he said, but umprompted/spontaneous ones are worth their weight in gold. Here’s what Jonathan Gibbons at commercial lawyers Black, White [...]
Do you create ‘desire’ with your marketing?
23rd August 2011 By Leave a Comment
Back in December, I blogged about the benefit of creating an image in people’s minds when they ask what you do for a living (read Create an image in people’s minds). This struck a cord with one of my blog readers – the lovely-named Auntie Planty – who decided she needed to change her response [...]
