Well, the one certainty in social media is change and this week’s change – or should I say yesterday’s change – is that Twitter now allows you to add a header image to your profile page. This brings how visitors see your Twitter profile page in line with Facebook – which made this change a [...]
Twitter is a great tool to engage with current clients/customers, prospects, advocates, influencers, or anyone really, but you need to have something to say to them. Are you stuck for words? I see so many articles or advice on the internet that says all businesses must have a presence on social media platforms, especially Twitter, [...]
There is no denying the fact that the internet is an invaluable marketing tool, and it never fails to amuse/amaze me (take your pick!) when I meet business owners who still don’t have a web presence for their company – yep, they do exist! Just having a website is not always enough, there is so much more out there online – how many business owners are fully embracing the opportunities that the web has to offer?
According to some web analysis data from WebTrends, direct e-mail marketing, web analytics, search engine optimisation and online advertising are the web tools that stand out as being widely used by UK businesses, with one third of companies using them often or always. Just 2% (so just 1 in 50) businesses in the UK use Twitter for marketing.
Some of the most common questions I get asked are: Why should I use social media for my business? Will it bring me sales? Will it be a waste of my time? Frankly … Why should I bother? I can understand why business people ask questions like these, and to be honest, I am glad [...]
Do you use Facebook? Have you linked up with ‘old’ friends or colleagues? Do you leave messages on walls? Do you have a status? Do you regularly update your status? Have you linked your blog to your profile? Do you have a page for your business? If you hold events, do you have events pages [...]
Did you know you can download a copy of all the information, including photos, videos, wall posts, messages and friend list that you have put on Facebook? Facebook says: “In addition, downloading a copy of your information may come in handy if it only exists on Facebook. For example, you may have lost your mobile [...]