award-winning freelance marketing consultant | Surrey | Sussex | Hampshire
award-winning marketing that gets you talked about
I am constantly banging on at my clients about the “7 hit wonder” – that is that it takes, on average, 7 times for someone to be exposed to your brand for them to think: “I’ve heard of them” and for them to think of buying from you. In other words, you need to do [...]
Put simply (and this is all a news release should be … something simple) a news release is something you send to the media as a taster on something newsworthy your company has to say. If a journalist wants to know more, they will get in touch with you – NEVER call a journalist to [...]
If you are a hairdresser, dentist, doctor, osteopath, or anyone that books clients in for appointments, do you get frustrated when they don’t turn up? This usually means lost revenue as you can’t refill their slot, and replace this lost income. The solution is easy peasy … send them a text message the day before [...]
Do you have a marketing plan? If not, you are missing a trick … are you an Alice or the Cheshire Cat? “Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to” said the cat. “I don’t much [...]
By having an integrated approach when reaching (potential) customers you make sure you reach them in as many ways as possible. Don’t just rely on one marketing activity at a time – you need to build a relationship in order for (potential) customers to feel comfortable about who you are and what you do and [...]
What’s in your marketing treasure chest? A good idea is to have a box file that you use to store examples of adverts, news releases, direct mail, blog posts, etc that catch your attention – whether they are good … or bad. Every so often, grab a tea/coffee, leave the answer machine to take your [...]
Testimonials give you credibility. Some people are rather dubious of testimonials as you never read a bad one (not on someone’s own website anyway!), but at least they do show that you have had happy customers – with no testimonials there will be a question mark over whether you do actually provide a good product/service. [...]
Whether your business is large, small, new or been around the block a few times, every penny in your marketing budget has to work hard and give you a return. Remember though that doors opened through your marketing now may lead you down a profitable path in the future, but not yield a financial return [...]
Do you use Facebook? Have you linked up with ‘old’ friends or colleagues? Do you leave messages on walls? Do you have a status? Do you regularly update your status? Have you linked your blog to your profile? Do you have a page for your business? If you hold events, do you have events pages [...]
