Networking may seem daunting if you have never done it before, but there are tricks you can have up your sleeve to make it much easier. Don’t feel you have to sell, sell, sell the first time you meet someone – in fact, this will be seriously frowned upon. Business is about building relationships and [...]
Top tip: How is your business card?
16th March 2012 By 2 Comments
Do you have a lovely clean, crisp, white business card? Yes? Why? Isn’t everyone else’s card just like that? To stand out from the crowd you need to be different, so does your business card. Make them a little bit unusual – whether it be the shape (square, round, oval), textured, or non-white colour. Perhaps [...]
Networking the Bridget Jones way
6th February 2012 By Leave a Comment
Networking may seem daunting if you have never done it before, but there are tricks you can have up your sleeve to make it much easier. Don’t feel you have to sell, sell, sell the first time you meet someone – in fact, this will be seriously frowned upon. Business is about building relationships and [...]
Get out from behind your desk
17th January 2012 By Leave a Comment
Create an image in people’s minds
6th December 2011 By 5 Comments
When asked what you do/what your business is about (the question that makes many businesspeople I have met look like startled bunnies in headlights!) make sure you say more than literally what you do. Try and build a picture in people’s minds as you will stick there for longer. For example, rather than me saying [...]
How effective is your elevator pitch?
27th September 2011 By Leave a Comment
When asked what you do, in a business context, what do you say? Do you go with the flow and be just like the majority of people I meet at networking events by just literally telling me what you do? Or do you explain the benefits of what you do and what that means to [...]
Do you create ‘desire’ with your marketing?
23rd August 2011 By Leave a Comment
Back in December, I blogged about the benefit of creating an image in people’s minds when they ask what you do for a living (read Create an image in people’s minds). This struck a cord with one of my blog readers – the lovely-named Auntie Planty – who decided she needed to change her response [...]
