Take a quick online test and you will find out who you are when you are doing what you love. Basically by gauging where you stand on 20 ways of thinking you will know whether you are a hare, owl, turtle or squirrel? Not making any sense? Well, take the test and I will be [...]
Top tip – get to the point
14th March 2012 By 1 Comment
When faced with writing an article, website, well any copy really, people make up their mind about whether to read on in milliseconds. You need to grab their attention early on so make sure you get the main point/s across at the top of the piece, or in an obvious visual way, otherwise you will [...]
Top tip – your marketing treasure chest
3rd March 2012 By Leave a Comment
What’s in your marketing treasure chest? A good idea is to have a box file that you use to store examples of adverts, news releases, direct mail, blog posts, etc that catch your attention – whether they are good … or bad. Every so often, grab a tea/coffee, leave the answer machine to take your [...]
