award-winning freelance marketing consultant | Surrey | Sussex | Hampshire
award-winning marketing that gets you talked about
Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ultimately want to achieve you will find it much easier to work out what marketing [...]
This is the most important step when building a website that is search-engine friendly. Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as specific as possible, if you are a [...]
Do you have a business card that gives multiple ways to contact you, or do you leave potential clients/customers needing to turn detective to find out how to get in touch? Does your website have a contact form (such as the blue Contact Us button on the left hand side of each of this site’s [...]
I am constantly banging on at my clients about the “7 hit wonder” – that is that it takes, on average, 7 times for someone to be exposed to your brand for them to think: “I’ve heard of them” and for them to think of buying from you. In other words, you need to do [...]
Isn’t it frustrating when customers don’t turn up for appointments? My hairdresser got so fed up with this happening – which is lost income as they are extremely unlikely to have another client on stand-by for that very time slot – that they now send a text reminder the day before an appointment. I have [...]
Put simply (and this is all a news release should be … something simple) a news release is something you send to the media as a taster on something newsworthy your company has to say. If a journalist wants to know more, they will get in touch with you – NEVER call a journalist to [...]
Do you have a lovely clean, crisp, white business card? Yes? Why? Isn’t everyone else’s card just like that? To stand out from the crowd you need to be different, so does your business card. Make them a little bit unusual – whether it be the shape (square, round, oval), textured, or non-white colour. Perhaps [...]
A logo will make your company identifiable. Using the same, or tonal, colours in your marketing material will make you look like a professional outfit which thinks about what it does, rather than one that just throws things together or chooses the cheapest option. Use your logo at every opportunity to give your target audience [...]
There is no denying the fact that the internet is an invaluable marketing tool, and it never fails to amuse/amaze me (take your pick!) when I meet business owners who still don’t have a web presence for their company – yep, they do exist! Just having a website is not always enough, there is so much more out there online – how many business owners are fully embracing the opportunities that the web has to offer?
According to some web analysis data from WebTrends, direct e-mail marketing, web analytics, search engine optimisation and online advertising are the web tools that stand out as being widely used by UK businesses, with one third of companies using them often or always. Just 2% (so just 1 in 50) businesses in the UK use Twitter for marketing.
A ‘call-to-action’ is a phrase that, quite simply, prompts the reader to do something. Rather than just leave the reader hanging, tell them what you want them to do …. show them the way to go. For example, ‘Register for our newsletter’, ‘Book a space at this event’, ‘Quote code XYZ to receive this offer’, [...]
