award-winning freelance marketing consultant | Surrey | Sussex | Hampshire
award-winning marketing that gets you talked about
Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ultimately want to achieve you will find it much easier to work out what marketing [...]
Do you have a marketing plan? If not, you are missing a trick … are you an Alice or the Cheshire Cat? “Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to” said the cat. “I don’t much [...]
By having an integrated approach when reaching (potential) customers you make sure you reach them in as many ways as possible. Don’t just rely on one marketing activity at a time – you need to build a relationship in order for (potential) customers to feel comfortable about who you are and what you do and [...]
What’s in your marketing treasure chest? A good idea is to have a box file that you use to store examples of adverts, news releases, direct mail, blog posts, etc that catch your attention – whether they are good … or bad. Every so often, grab a tea/coffee, leave the answer machine to take your [...]
By making your target audiences come alive – giving them a personality – you can understand what they need in order to convince them to buy from you. Give each audience a name, e.g. Michael, Simon, Katie, Susan. Put yourself in their shoes and think about where you would go, what would you do, read, [...]
