With over 20 years experience in marketing and PR roles from small to large multi-national companies, Bojangle founder and director, Lindsey Collumbell, regularly speaks at business events to pass on her knowledge and experience to fellow business owners. She is the main trainer for the workshops run by Bojangle Training and the content for the talks she gives to business groups are cherry-picked from these workshops.
Lindsey works closely with event managers to ensure each talk is pitched at the right level for the group and prefers an interactive rather than a ‘death by PowerPoint’ approach.
Do you want to book Lindsey for an event?
Lindsey’s talks cover the gamut of marketing and range from speaking on specific marketing activities, to covering marketing in general. She always leaves the listeners with nuggets of marketing gold, information that they can take away with them and put into place straight away to enhance their marketing.
Most recently, Lindsey has been asked to speak at events for Surrey Chambers of Commerce, The Women’s Business Clubs, Ladies at 11, the Chartered Institute of Public Relations, Sussex Business Scene, plus the Dorking Business Show and the Business Mums Summit. If you would like to book Lindsey for one of your events then below are examples of the talks that she has recently given, but she is open to suggestions of other subjects – just ask!
How social is your marketing? Social marketing explained.
For effective marketing you must reach your target audience in as many different ways as you can. A relatively new way of doing this is called Social Marketing – and the great thing is that it is free! Join Lindsey for this bubbly and interactive session and learn how to get blogs, Twitter, Facebook and LinkedIn to work for you and your business. Lindsey includes lots of practical tips and advice as well of real examples of what works well. No bull, just real practical insights that work. Be prepared to want to rush back to your desk and get tweeting!
How to market your business in 140 characters or less (or “What the hell is this Twitter all about?”)
A relatively new way of marketing a business is the phenomenon that is Twitter. Lindsey Collumbell is a social marketing devotee, as well as being founder and director of marketing consultancy Bojangle Communications, and is passionate about spreading the word about the flexibility and immediacy that Twitter provides. In this session Lindsey explains Twitter, from setting up an account, finding followers and how to use the new ‘list’ function on the site, to time-saving tips that help ensure that Twitter does not take over. Lindsey includes real examples of what works well to show what can be achieved. Watch out, attendees must be prepared to want to rush back to their desks and start tweeting!
Marketing is not Rocket Science
For effective marketing you must reach your target audience in as many different ways as you can. Lindsey Collumbell uses her 20+ years of marketing experience to cover marketing from the very basics up to specific actions to take in order to get moving with your marketing and start attracting the clients that you need. Attendees will learn how to profile their audience so as to not waste time reaching those who are unlikely to buy, and analysing the best ways to reach them (see the YouTube video below – it’s a bit fast so we suggest you hover over the pause button to read some of the slides). From here it is easy to establish which marketing tools to use to maximise the return on investment of time and money. Lindsey includes lots of practical tips and advice as well of real examples of what works well. Lindsey thrives on seeing the light-bulbs come on when attendees realise that marketing is not difficult once you think sensibly and target what is being done. NB: Lindsey also gives a similar talk, “PR is not Rocket Science“, which centres on the subject of effective PR and give hints, tips and actual case studies to show what works.
What do you have in your marketing toolkit?
For effective marketing you must reach your target audience in as many different ways as you can. Lindsey Collumbell uses her 20+ years of marketing experience to cover marketing from the very basics up to specific actions to take in order to get moving with your marketing and start attracting the clients that you need. Attendees will learn about the different marketing tools that they can use, e.g. podcasts, social media, networking, corporate branding, media relations, direct mail, etc and by the end of the session they will know which marketing tools they want to use to maximise the return on investment of time and money. Lindsey includes lots of practical tips and advice as well of real examples of what works well. She may even play a game of Marketing Bingo, if time allows!
Lindsey has also taken part in business clinics and teleseminars as a marketing expert.
To discuss your requirements, get in touch with Lindsey. If none of the above topics appeal to you or your expected audience, have a chat with Lindsey as her experience covers a wide range of subjects and she is able to give talks on many more areas than are covered above.
“Great talk. It’s great to have an expert with a wealth of knowledge. I enjoyed the detail and finding out the options I can take. Thanks Lindsey for your time and sharing you expertise with us.” Sue Bown, The Coaching Zone
“What a fantastic talk! All the information was put over in such basic language – so easy to understand and to take all the messages on board.” Jane Pincham, Absolutely Unique Ltd
“I have heard Lindsey give several talks on marketing which have been very informative and instructive. She illustrates the principles of marketing a small business in an entertaining and precise way. I would recommend her to any business needing guidance for their marketing strategy in these difficult times.” Jane Crump, Forshaw Design
“I didn’t know anything about writing a marketing plan and, frankly speaking, didn’t think that my business needed one. Thankfully I met Lindsey Collumbell from Bojangle Communications and her Smarter and Cheaper Marketing presentation changed how I thought. Lindsey’s excellent tips helped me to write a professional and easy to follow marketing plan which I am certain will help me to achieve my business goals. Lindsey is a talented professional and her advice will be a great benefit to every business. ” Anna Wojcikowska, BestWater (UK)
“I found Lindsey’s talk on marketing for small businesses very informative. Lindsey’s approach was to identify the different elements of marketing into easily understandable sections. She then explained the interaction of these sections with one another, and also to your business objectives, in order to provide a cohesive marketing plan that supported your ultimate business goal. Lastly, her advice on writing up a marketing plan was both simple and flexible. Perfect! Thank you Lindsey for so generously providing all this information.” Sandra Mitchell, Adjuta – Accountancy & Advisory Services