I am Lindsey Collumbell, an award-winning PR consultant with over 25 years experience working for membership organisations and companies ranging from sole traders to the second largest aerospace company in the world. From running the public relations activity for the UK’s aerospace industry trade association to writing copy for a women in business support network, my experience of public relations and marketing for membership organisations is varied and spans trade associations, professional bodies and business organisations.
After a 14 year career in-house, I became an independent PR consultant in 2004 and have been advising membership organisations, sole traders and small businesses ever since. Devising PR campaigns, creating marketing strategies, training in how to effectively use blogs and social media, increasing media coverage, giving an organisation a more powerful voice for a industry/profession, redefining and repositioning business awards programmes, advising on member offerings, communicating a new competency framework – whatever your public relations / marketing need is for your members, I have likely seen it before over the last 25 years.
I am an advocate of the power of membership organisations and walk-the-walk as well as talk-the-talk. I am a proud flag-waving member of two professional bodies – the Chartered Institute of Public Relations (CIPR) and Chartered Institute of Marketing (CIM). I also believe in supporting small businesses and am a member of, and an approved adviser for, Enterprise Nation, the community for small businesses backed by the UK Government.
Commitment to life-long learning and development
For a member just to use the post-nominal letters their membership allows them to is missing the point. Professional membership organisations exist to make members better at their jobs and increase the value they bring to employers / clients. I take full advantage of the CPD opportunities provided by both my professional bodies and have always aspired to reach the pinnacle of both professions.
Chartered status is formal recognition that I operate to the highest professional standards, provide expert counsel at a senior level, operate ethically and with integrity and committed to life-long learning and development. I am honoured and proud to be a Chartered PR Practitioner and Chartered Marketer.
Giving back is something I am honoured (and feel obliged) to do. As a Board and Council member of the CIPR I am at the heart of decisions shaping the future of the PR profession. As Chair of its Professional Development and Membership Committee I am responsible for leading and supervising the work programme relating to qualifications, training and membership – a key role in ensuring PR professionals are fit-for-purpose and that the CIPR meets the needs of its membership.
I aim to take on one pro-bono PR client every year as a way of promulgating best public relations practice. I am in discussion with a local membership organisation at the time of writing, but if you wish to be considered then please get in touch.
What should you do now?
I don’t expect you to just take my word regarding my abilities – after all, actions speak louder than words. Looking around this website will give you a flavour of what I do, and how I think about public relations – the case studies will help you.
If you have an idea brewing of how I can help you, please get in touch for a non-committal chat. We can have a discussion and talk over how we can work together. Crucially for you, if I do not believe I can help in the way you need, either because I am committed to other clients and will not have the time available to do my best for you, or if I do not believe my skills fit with your requirement, then I will be honest and advise you accordingly. I work with other PR/Marketing professionals – only those who are members of a professional body and have therefore signed up to a code of conduct – and will refer you to an alternative trusted provider/consultant.
Get in touch today and we’ll take it from there.