Before you decide to get in touch with me about working for your organisation, you understandably want to know my track record on membership campaigns and more about the type of work I have undertaken and results generated. To help you, below are a selection of case studies on projects I have devised, managed and implemented with international, national, regional or local remits.
Company: Professional body for Golf Course Architects across Europe
Service: PR and Communications consultancy
Brief: to develop a strategy to deliver a new five year plan for the Institute
Activity: The EIGCA Council had finalised a new five year plan and was looking for support to help the Institute meet its goals for the membership. My role was to advise on the member and commercial partner offering and create a plan of action for the EIGCA to be the voice of the profession.
Award: This membership campaign won a Silver award in the Arts, Culture and Sport category, and a finalist in the Not-for-Profit category of the 2016 CIPR PRide Awards). Click to read an expanded case study
“We used Bojangle Communications to give us advice on our marketing strategy. We were renewing our five year plan so it was an ideal time to do this. We found Lindsey Collumbell to be very friendly but professional, and she listened to what we said and then gave us a lot of very good advice. Lindsey was a particularly good fit for us as she has a lot of experience working for/with membership organisations such as ours. We have quite different needs and requirements from commercial entities and she understood this. We cannot recommend her highly enough.” – Julia Green, Executive Officer, European Institute of Golf Course Architects
Company: Professional body for PR professionals
Service: Awards consultant for their annual Excellence Awards
Brief: To facilitate the judging in terms of attending the 150+ interviews each year between the judges and shortlisted entries.
Activity: I adjudicate the panel interviews and ensure the judges make decisions on the winners which reflect best practice, rather than good practice, in the profession. I also provide ad-hoc advice based on my role ‘on the ground’.
“Lindsey and I have worked together for years on the CIPR Excellence Awards and she is a professional and determined communicator. She is able to juggle many projects all at the same time, never forgets the small details and was a great facilitator for the Excellence Award judging. Lindsey provided an excellent level of professionalism throughout her work. She is unflappable and able to handle a range of personalities with integrity, diplomacy, and good humour. She has a keen mind and a friendly manner.” Gayle Brandon-Kirby, Head of Events, CIPR
Service: Strategy, project management and marketing
Brief: Repurpose, project manage and provide marketing consultancy for the IPM’s COGS Awards.
Activity: An analysis of previous years informed the strategy for the awards programme. The result was a streamlining of the categories, tighter criteria to reflect industry best practice, project management for successful delivery of the scheme, and marketing consultancy and copywriting for the communications and commercial teams.
Company: Trade association for the UK Aerospace Industry (during my tenure the organisation was called The Society of British Aerospace Companies – SBAC)
Service: Head of Communications
Brief: To promote the UK Aerospace Industry and the capabilities of members
Activity: Click to read an expanded case study
Company: Professional body for Chartered Certified Accountants
Service: Regional PR Coordinator
Brief: Promote the ACCA and capabilities of its members across the UK
Activity: Using a network of spokespeople across the country – taken from the ACCA’s District Societies – regular media coverage was gained which emphasised the importance of engaging the services of qualified accountants (ACCA members) over those who are not. This network received annual media training and was consulted on angles for stories so they could be tailored to their County.
Result: Media coverage across the regional media increased by 140 per cent within a year.
Ladies at 11
Company: Ladies at 11 was a women’s business group
Service: web development and copywriting
Brief: The business owner wanted a new website to encourage member engagement and recruitment.
Activity: The website was the destination for traffic generated by extensive social marketing activity, but engagement and visitor retention was low and this trend needed to be reversed.
Results: All KPIs were beaten within the target 6 month period.
Award: This project won silver in the Best Digital Campaign category, and was the case study in my gold-winning entry as Best Freelance PR Practitioner, in the Chartered Institute of Public Relations’ PRide Awards – read the case study to understand what I did and find out what results were achieved for my client.
“I love the new Ladies at 11 website. We needed to look professional and engage our visitors in a number of ways and Lindsey did that for us. The architecture of the site means we can easily add content and we have a sound framework enabling us to grow the site in line with company expansion.” Sarah Martin, Director, Ladies at 11
“The new Ladies at 11 website looks great. Content is much easier to find as are details on the different groups/meetings. The ability to add my articles as blog posts means I can feature prominently on the home page and direct traffic to my website. All-in-all, an easy to use website.” Sue Bown, member of Ladies at 11
Company: everywoman is an organisation that supports women at any stage of their career, with a focus on personal development.
Service: Copywriting plus ad-hoc advice on the provision of content for members
Brief: Be their retained copywriter
Activity: Write monthly member communications, blog posts to promote personal development workbooks and blog posts and eNewsletters to encourage entries to their award schemes and delegates to attend their training academies.