Write enticing copy

When writing any marketing copy make sure you remember that you are trying to entice someone to buy from you.  Get to know your audience and what information they will be interested in.

They are unlikely to be interested in finding out about you or your company in the first instance, but they will want to know what you will do for them.  Are you solving a problem?  Saving them money?  Saving them time?

Write about the benefits of your product/service and leave the features to a minimum.  In other words … “Sell the sizzle not the sausage”.