Top Tip – Plan, plan, and plan again

You must have a marketing planMarketing is a key factor in the success of your business. To be successful you need to have established who your customers are, how you reach them, how you win new customers and how you keep existing customers happy. On top of all this you need to constantly review and analyse what you do to make sure you stay ahead of the competition. An effective marketing plan will cover all of these points and be linked to, and complement, your overall business strategy.

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