The first post in this series explained that you have to commit time or money to get marketing results – perhaps both. The second post explained what to do if you are in the ‘more time than money’ camp. This third and final post is for you if you are time poor and money rich (as the saying goes).
If you have money available but little time then engaging the services of a marketing professional/company is your way forward.
To get the most out of the relationship, in terms of results and a bigger bank for your buck, you need to work with whoever is doing your marketing and not leave them to get on with it. Communication, and regular communication at that, is the key.
Let’s continue with the fitness analogy and I’ll explain how working with a marketing person/team is like taking out a gym membership. Stay with me …
Just paying for a gym membership will not make you fit (more’s the pity … trust me, I’ve tried it!). You have to invest your time and
effort in order to get any results.
The same principle applies to working with marketers. Just paying their fee, whether as a retainer or for a project, will not mean you get the results you need – you have to invest some of your time and effort to make sure the marketing is following the right path to get your business to where you want it to be. It’s your business and you know what your plans are and what you want to achieve so don’t leave your marketer in the dark – they’ll be good (hopefully), but they are not clairvoyant! Simply sitting back and hoping for results will have the same ending as paying for a gym membership and not turning up … nothing!
Things change – your business objectives, your competitors’ products/services, your thoughts, your budget (whether it goes up or down), priorities, etc, and your marketing strategy needs to be able to change too to keep track with what is going on with your business. By communicating changes or ideas with whoever is doing your marketing, and regularly reviewing activity, they have the best chance of getting great results for you.
Bojangle Communications works best for retained clients when there is two-way communication. We always tell clients that the initial marketing strategy/plan that we put together for them is unlikely to be the same as the one we will be using at their six or even twelve month review. Nothing is set in stone and our marketing strategies/plans are written so they are flexible to accommodate any changes along the way.
To find out more about working with us on an ongoing basis either take a look around this website or get in touch for a non-committal chat with Bojangle director, Lindsey Collumbell.
Question: Have you engaged the services of a marketer before? How did it work for you? Did you go down the communicate route or the one that just left them to it? I’d be really interested to hear how you got on, just pop your response in the box below.
