Back in December, I blogged about the benefit of creating an image in people’s minds when they ask what you do for a living (read Create an image in people’s minds). This struck a cord with one of my blog readers – the lovely-named Auntie Planty – who decided she needed to change her response to this question. No longer was “I offer gardening lessons in your own garden” enough.
My advice to build a picture in people’s minds so you will stick there for longer got Auntie Planty’s creative juices flowing and today she tweeted her thanks to me for helping her create a new strapline in response to being asked: “What do you do?”. NB: Valerie – you’re welcome, by the way ;0)
Although Auntie Planty’s original strapline of “I offer gardening lessons in your own garden” was descriptive, it would not necessarily prompt me to take action, such as get in touch with her. Her new strapline: “I hold the key for you to create a beautiful garden” does what it needs to do. In marketing-speak, you need to create desire amongst your target audience which will then push them towards an action. Now I don’t know about you, but saying she will help me create my own beautiful garden holds far more appeal than saying she will give me gardening lessons.
What are your thoughts?
Could you improve what you say when asked: “What do you do?”.
I’d love to hear from you so please post a comment below to let others know what your company strapline is. Perhaps other readers of this blog can help you determine if you have the best strapline for you.