This is the page where from time to time articles on general marketing advice will appear. Feel free to tweet them, post them on your website, or include them in your magazine or e-newsletter. If you do so, I ask you to please credit the writer – this information will always be included at the bottom of the article.
Your website is the shop window to your company. Would you go into a shop if the window was grubby with out-dated stock? NO you wouldn’t. So … spruce up your site every now and then to keep visitors up-to-date on what is going on with your company … the search engines just love fresh content too. Read this article for some great ideas on what to do.
You MUST have a marketing plan so you know where you are heading. If you don’t have a plan, how do you know you are going to get where you want to be? This article takes you through what you need to consider when writing a marketing plan.