Marketing for small businesses, large or in-between that gets results | Surrey | Sussex | Hampshire
marketing to make your business shine
12 Days of Christmas Marketing Tip 2 Create links that the search engines like – when creating links, either to internal pages on your site, or to pages on other sites, make sure you include keywords or phrases in the link text. The text you include in hyperlinks is used by the search engines to [...]
A common mistake made by many small businesses (and large ones, come to think of it!) is to leave their website languishing in cyberspace and forget it’s there, forgetting to update it. If you have a ‘news’ section, for example, what do you think a visitor to your site will think about you and your [...]
Don’t treat your website like a sales brochure – it is so much more. A brochure is a snap-shot of your business at the time of printing whereas your website is live and can be changed to reflect what is happening RIGHT NOW – keep it current. Use your site to provide a wealth of [...]
12 Days of Christmas Marketing Tip 10 This is the most important step when building a website that is search-engine friendly. Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as [...]
It may not be exactly spring at the time of posting this but what I have to say is still relevant. So, whether it is spring, summer, autumn or winter, when did you last take a look at your website and see it from your customer/clients’ point of view? I’m just as guilty as the [...]
Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation. [...]
First things first … do you have a blog? If you don’t yet have one then I whole-heartedly recommend you take a look at using WordPress (but that is another story – a post on the virtues of WordPress will be live on this site in a few days, so keep your eyes open). Whether you do [...]
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