Have you seen the Twitter light?

There is no denying the fact that the internet is an invaluable marketing tool, and it never fails to amuse/amaze me (take your pick!) when I meet business owners who still don’t have a web presence for their company – yep, they do exist! Just having a website is not always enough, there is so much more out there online – how many business owners are fully embracing the opportunities that the web has to offer?

According to some web analysis data from WebTrends, direct e-mail marketing, web analytics, search engine optimisation and online advertising are the web tools that stand out as being widely used by UK businesses, with one third of companies using them often or always. Just 2% (so just 1 in 50) businesses in the UK use Twitter for marketing.

How social is your marketing? Video clip of Lindsey Collumbell’s talk

My most popular workshops at the moment are, without a doubt, those on social marketing.  In the half day workshop, for example, attendees are given a whistle-stop tour of the main social media platforms that could benefit their business and by the end of the session they are set up with profiles/accounts on these platforms, […]