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12 Days of Christmas Marketing Tip 7 Vary your approach to reach your target audience/s in as many ways as possible – the mantra is integrate integrate integrate. By having an integrated approach when reaching (potential) customers you make sure you reach them in as many ways as possible. Don’t just rely on one marketing [...]
Isn’t it frustrating when customers don’t turn up for appointments? My hairdresser got so fed up with this happening – which is lost income as they are extremely unlikely to have another client on stand-by for that very time slot – that they now send a text reminder the day before an appointment. I have [...]
Whether your business is large, small, new or been around the block a few times, every penny in your marketing budget has to work hard and give you a return. Remember though that doors opened through your marketing now may lead you down a profitable path in the future, but not yield a financial return [...]
Do you use Facebook? Have you linked up with ‘old’ friends or colleagues? Do you leave messages on walls? Do you have a status? Do you regularly update your status? Have you linked your blog to your profile? Do you have a page for your business? If you hold events, do you have events pages [...]
Getting fit and losing weight are amongst the top resolutions made every January. Some people choose to go it alone and set their own targets, and work out their own fitness regime and diet plan. Others decide their chance of success is greater if they bring in the experts so invest in a gym membership [...]
12 Days of Christmas Marketing Tip 1 A ‘call-to-action’ is a phrase that, quite simply, prompts the reader to do something. Rather than just leave the reader hanging, tell them what you want them to do …. show them the way to go. For example, ‘Register for our newsletter’, ‘Book a space at this event’, [...]
Well, it may only be November but I hope you are thinking about and planning your marketing for 2012. To get you started I will be doing my own version of the 12 days of Christmas but there will not be a partridge, pear tree, lord-a-leaping or gold ring in sight. On each of the [...]
News release issued: Wednesday 7th September 2011 Surrey business woman shortlisted in local business awards Ashtead-based business woman, Lindsey Collumbell, has been recognised for her continued business success by being shortlisted in the inaugural Ladies at 11 Business Awards. Ladies at 11 is a networking group covering Surrey, London and the South East and these [...]
Marketing Clinic (Wednesday 24th August) – last-minute cancellations mean there are now 3 slots available – 11:00, 11:30 and 13:00. Cancer will touch everyone’s lives at some point – some more than once. With 1 in 3 people in the UK expected to be diagnosed with this horrible disease the chance it will be you [...]
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