Include keyphrases in your web copy

SEO building blocks

This is the most important step when building a website that is search-engine friendly.  Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as specific as possible, if you are a […]

Include keyphrases in links

SEO building blocks

Create links that the search engines like – when creating links, either to internal pages on your site, or to pages on other sites, make sure you include keywords or phrases in the link text. The text you include in hyperlinks is used by the search engines to determine the value of a web page […]

5 top tips for SEO copywriting

SEO building blocks

Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation.  […]