Include keyphrases in your web copy

This is the most important step when building a website that is search-engine friendly.  Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as specific as possible, if you are a […]

5 top tips for SEO copywriting

Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation.  […]